Information feed in-line purchasing system

ABSTRACT

Embodiments described herein disclose a system and method for providing an improved user experience for purchasing a product within an information feed. An information feed is displayed which includes an information post having a product link or otherwise referencing a product. A selection of the product link or the referenced product is received, and product information for a product associated with the product link or referenced product is retrieved. The product information and a purchase selector are displayed within the information feed, in association with the information post. A selection of the purchase selector is received. User payment information is retrieved and displayed in association with the information post in the information feed. User payment information is transmitted, based on a received confirmation from a user. The purchase is then executed, and a confirmation message may be displayed.

CROSS REFERENCE TO RELATED APPLICATIONS

The present application is a Continuation application to U.S. Utilityapplication Ser. No. 14/181,138 filed Feb. 14, 2014, entitled “SYSTEM,METHOD AND MEDIUM FOR SOCIAL NETWORK INFORMATION FEED IN-LINE PURCHASINGBY IMAGE RECOGNITION,” Attorney Docket No. 70481.1219, which claimspriority to and incorporates by reference U.S. Provisional PatentApplication Ser. No. 61/765,210, filed on Feb. 15, 2013, entitled“IN-LINE SHOPPING VIA FEED,” Attorney Docket Number 70481.835, thedisclosures of which are incorporated herein by reference.

BACKGROUND

Field of the Invention

The present disclosure generally relates to online and/or mobilepayments and more particularly to making online and/or mobile purchaseswithin an information feed.

Related Art

More and more consumers are purchasing items and services overelectronic networks such as, for example, the Internet. Consumersroutinely purchase products and services from merchants and individualsalike. The transactions may take place directly between a conventionalor on-line merchant or retailer and the consumer, and payment istypically made by entering credit card or other financial information.Transactions may also take place with the aid of an on-line or mobilepayment service provider such as, for example, PayPal, Inc. of San Jose,Calif. Such payment service providers can make transactions easier andsafer for the parties involved. Purchasing with the assistance of apayment service provider from the convenience of virtually anywhereusing a mobile device is one main reason why on-line and mobilepurchases are growing very quickly.

Additionally, many consumers presently utilize information feeds, suchas Twitter feeds and feeds provided by other social networking servicesand/or websites, to access rapidly updated information from individualTweets or information posts in an information feed. Information postsmay be posted by friends, colleagues, organizations, companies, and/orother parties known in the art. An individual user may follow otherusers to access and view a customized collection of such informationposts as the user's information feed. Often, information posts includeinformation regarding a product that is available for purchase. Topurchase a product mentioned in an information post on an informationfeed, a user typically clicks on a hyperlink in the information post tolaunch a web browser application that is directed to a merchant websiteof a merchant selling the product, or searches for a merchant websitethat sells the product using a search engine. The user can then utilizethe merchant website through the web browser to purchase the product.The need to launch a web browser application to access the merchantwebsite, or search for that merchant website, in order to buy theproduct is time consuming and bothersome for the consumer, and may leadto lost sales for the merchant.

Thus, there is a need for an improved system and method for purchasingproducts referenced in information posts displayed in an informationfeed.

BRIEF DESCRIPTION OF THE FIGURES

FIG. 1a is a flow chart illustrating an embodiment of a portion of amethod for purchasing products referenced in information posts displayedin an information feed;

FIG. 1b is a flow chart illustrating an embodiment of a portion of amethod for purchasing products referenced in information posts displayedin an information feed;

FIG. 2a is a front view illustrating an embodiment of a payer devicedisplaying an information feed;

FIG. 2b is a front view illustrating an embodiment of a payer devicedisplaying an information feed with product information displayed inassociation with an information post in the information feed;

FIG. 2c is a front view illustrating an embodiment of a payer devicedisplaying an information feed with user payment information displayedin association with an information post in the information feed;

FIG. 2d is a front view illustrating an embodiment of a payer devicedisplaying an information feed with a payment confirmation messagedisplayed in association with an information post in the informationfeed;

FIG. 2e is a front view illustrating an embodiment of a payer devicedisplaying an information feed with user authentication inputs displayedin association with an information post in the information feed;

FIG. 2f is a front view illustrating an embodiment of a payer devicedisplaying an information feed with user payment information inputsdisplayed in association with an information post in the informationfeed;

FIG. 3 is a schematic view illustrating an embodiment of a networkedsystem;

FIG. 4 is a perspective view illustrating an embodiment of a payerdevice;

FIG. 5 is a perspective view illustrating a further embodiment of apayer device;

FIG. 6 is a schematic view illustrating an embodiment of a computersystem; and

FIG. 7 is a schematic view illustrating an embodiment of a systemprovider device.

Embodiments of the present disclosure and their advantages are bestunderstood by referring to the detailed description that follows. Itshould be appreciated that like reference numerals are used to identifylike elements illustrated in one or more of the figures, whereinshowings therein are for purposes of illustrating embodiments of thepresent disclosure and not for purposes of limiting the same.

DETAILED DESCRIPTION

The present disclosure provides a system and method for providing animproved user experience for purchasing a product within an informationfeed. An information feed is displayed which includes an informationpost having a product link or otherwise referencing a product. Aselection of the product link or the referenced product is received, andproduct information for a product associated with the product link orreferenced product is retrieved. The product information and a purchaseselector are displayed within the information feed, in association withthe information post (e.g., such that the product information andpurchase selector appear to be an extension of, related to, or otherwisepart of the information post). A selection of the purchase selector isreceived. User payment information may then be retrieved and displayedin association with the information post in the information feed. Userpayment information is then transmitted, based on a receivedconfirmation from a user. The purchase is then executed, and aconfirmation message may be displayed in association with theinformation post in the information feed. As such, a user may execute apurchase of a product referenced in an information post of theirinformation feed in a manner that is “in-line” with that informationfeed, rather than having to launch a web browser application (or otherapplication) to access or search for a merchant website that sells thatproduct.

Referring now to FIGS. 1a and 1 b, an embodiment of a method 100 formaking purchases within an information feed is illustrated. In theembodiments and examples discussed below, a Twitter feed is used as anexample of an information feed. However, other information feeds arealso possible, such as Facebook news feeds, a Foursquare feed, anInstagram feed, a Rich Site Summary/Really Simple Syndication (RSS)feed, and/or a wide variety of other types of information feeds known inthe art.

In some embodiments, an information feed provider, such as a socialnetworking service provider, may provide a purchasing system that allowsusers accessing the information feed to purchase products based on thoseproducts inclusion in an information post in the information feed. Forexample, the information feed provider may provide an applicationprogramming interface (API) that allows payment service providers,payment account providers, and/or merchants to receive and transmitinformation via the information feed provider. As such, the paymentservice providers, payment account providers, and/or merchants mayreceive requests for product information and/or payment information, andmay transmit product information and payment information to the userthrough the information feed provider. Similarly, the payment serviceproviders, payment account providers, and/or merchants may receivepayment information from a user to purchase a product through theinformation feed provider. Thus, the systems and methods discussed belowmay be performed through coordinated actions by an information feedprovider, a payment service provider, a payment account provider, and/ora merchant. In other embodiments, a third party system provider mayoperate between the information feed provider and the payment serviceprovider, payment account provider, and/or merchant to transfer theinformation necessary to perform the method 100 discussed below. While afew examples have been provided, one of skill in the art in possessionof the present disclosure will recognize that that systems and methodsmay be enabled by the actions of one or more of any of the entitiesdiscussed above while remaining within the scope of the presentdisclosure.

The method 100 begins at block 102 where an information feed isdisplayed that includes an information post having a product link and/ora reference to a product. Referring first to FIG. 2 a, a payer device200 includes a display 202 displaying an information feed screen 204that includes an information feed 204 having a plurality of informationposts 204 a, 204 b, 204 c, and 204 d.

An information feed provider may allow a user to “follow” other users toreceive messages or other information posts that are posted by thoseusers of the information feed provider. Users may register with aninformation feed provider and select other user accounts to follow,which allows the user to view messages or other information posts thatare posted by other users. Users can utilize an information feedprovider website to compose and submit information posts, which can thenbe accessed by those other users who follow that user. Users can alsouse a separate application provided by the information feed provider, oran application provided by another party which is configured to send andreceive information posts to and from, and/or otherwise access, theinformation feed provider. Information posts may include only text, suchas information posts 204 c and 204 d. Information posts may also includehyperlinks to websites, such as information post 204 a, which includes ahyperlink to an airline website. Information posts may also includehyperlinks to multimedia content, such as pictures, audio, or video.Information posts may also include hyperlinks to products or productinformation on a merchant website. For example, information post 204 bincludes the user's text “I just bought this great pair of shoes!” alongwith a product link 206 to the pair of shoes on a merchant's website.Information post 204 b may be created by the user himself or herself, orthe merchant's website may provide a pre-generated message for postingor communicating by the user. In the embodiments illustrated anddiscussed below, the term “product” is used to reference items offeredfor sale by a merchant or other seller. However, “product” is not meantto be limited to items, but is meant to encompass services, donations,and/or any other situation that involves the transfer of funds from theuser to another party.

In the example illustrated in FIG. 2 a, the user of payer device 200 maybe following the users who composed and submitted information posts 204a-204 d. The information feed may update automatically or on demand. Forexample, if a user submits a new information post, the new informationpost may appear at the top of information feed 206, and the olderinformation posts may move down the information feed 206. Informationposts may be displayed to all other users who follow a specific user.Additionally, a user may address individual information posts to one ormore specific users.

As personal recommendations often strongly influence other consumers topurchase similar goods, the user of payer device 200 browsing his or herinformation feed may also be interested in purchasing a product (e.g.,the same pair of shoes as user @AmySmith123) referenced in informationpost 204 b. Thus, in one embodiment, the user of payer device 200 mayselect (for example, by mouse click or touch event on a touch screen)the information post 204 b to receive additional information about theproduct referenced by that information post 204 b. For example, in theillustrated embodiment, the user may select the product link 206 in theinformation post 204 b. In another example, rather than the product link206, the information post 204 b may simply reference a product in a textpost (e.g., “I just bought Brand X shoes”) or an image post (e.g., animage of Brand X shoes), and that product reference may be recognized bythe information feed provider and/or other system provider and providedin the information post 204 b as a selectable link. As such, theinformation feed provider or other system provider may include systemsfor analyzing information posts, recognizing text, image, or otherproduct references in the information posts, and converting thoseproduct references to a selectable link in the information posts.

The method 100 then proceeds to block 104 where a selection of theproduct is received and product information for a product associatedwith that product is retrieved. In an embodiment, the user may selectthe product link 206 (or the selectable product reference), and, inresponse, the user device operates to retrieve, over a network, productinformation for a product associated with the product link or referencedproduct. In one embodiment, product information may be retrieved by theinformation feed provider or other system provider from the website of amerchant providing the product or from a merchant device of the merchantproviding the product. In one embodiment, the product information may beretrieved from an information feed provider database. For example, theinformation feed provider may store product information, or it mayretrieve product information from the website of a merchant providingthe product and format the product information for presentation in aninformation feed. In one embodiment, the product information may also beretrieved from a payment service provider database.

Referring now to FIG. 2 b, the method 100 then proceeds to block 106where the product information and a purchase selector are displayed inassociation with the information post in the information feed. In oneembodiment, product information is displayed ‘in-line” with theinformation post such that the product information is provided withinthe information feed 204. For example, in the example of FIG. 2 b, theproduct information 208 and purchase selector 210 are displayed directlybelow the original information post 204 b, and within the informationfeed 204 as part of the information post 204 b. The product information208 may be displayed, in one embodiment, as a “product card”. In theillustrated embodiment, the product card may be rendered as an extensionpart of an information feed provider's API. In one embodiment, theproduct information 208 may be displayed as a webpage rendered withinthe information feed 204 with a stylesheet or other formattingconsistent with the remainder of the information feed 204. In oneembodiment, the product information 208 may be displayed in an inlineframe in the information feed 204, and the appearance of the productinformation 208 may be as the product information appears on themerchant's website.

In one embodiment, the information displayed in association with theinformation post in the information feed may include informationreceived from the merchant regarding inventory information. For example,“Low inventory” or “Six pairs left” may be displayed. If sufficientinventory is not available, in one embodiment, the user may be permittedto place an order for the item to be shipped when the item comes back instock. In one embodiment, if sufficient inventory is not available, anoption to purchase the product (i.e., the “Purchase” button) is notdisplayed, and only information regarding the product is displayed. Suchinventory information may be retrieved from a merchant device.

In one embodiment, the information displayed in association with theinformation post in the information feed may include one or moreselections that allow the user to choose a size, color, or otherparticular characteristic of the item being purchased. For example, inthe illustrated embodiment, the item being purchased is a pair of shoes,and selectors for a color and size of the shoes are provided forselection by the user.

The method 100 then proceeds to block 108, where a selection of thepurchase selector is received. The selection of the purchase selectormay be based on, for example, a user mouse click or touch screen inputevent on the purchase selector 210. The method 100 then proceeds todecision block 110, where a determination is made as to whether the useris authenticated. In an embodiment of decision block 110, theinformation feed provider device or other system provider devices makesa determination as to whether the user is currently authenticated with apayment service provider, a payment account provider, and/or otherpayment entity known in the art. In some embodiments, a user may bedetermined to be authenticated with a payment entity by virtue of beingauthenticated with the information feed provider or other systemprovider (e.g., through a linked authentication with the paymententity). In some embodiments, a user may be determined to beauthenticated with a payment entity by virtue of authenticationcredentials stored by user device 200, an information feed providerdevice, or other system provider device. If the user is determined atdecision block 110 to be authenticated, the method 100 then proceeds toblock 112.

Referring now to FIG. 2 c, at block 112, user payment information isretrieved and displayed. In an embodiment, the information feed providerdevice or other system provider device may retrieve the user paymentinformation over a network from a payment service provider device orpayment account provider device. As shown in FIG. 2 c, the user paymentinformation 212 is displayed in association with the information post204 b, and within the information feed 204. In one embodiment, userpayment information may include, but is not limited to, paymentinformation such as a payment method (e.g., credit card number,expiration date, etc.), a payment amount (including sales tax, shippingcharges, handling charges, and other applicable charges, which may beitemized or displayed as a sum total), a shipping address, a billingaddress, and any other information related to the purchase of theproduct. In one embodiment, at block 112, a “Confirm” selector 214, asshown in FIG. 2 c, is also displayed with user payment information.

In one embodiment, the user payment information may be received from apayment provider service over a network, based on the user's successfulprevious authentication with the payment provider service. In oneembodiment, user payment information may include a user's defaultpayment information established through a payment provider service. Inone embodiment, the user may be provided a drop-down or other selectionbox to change the payment information. User payment information mayinclude information related to various payment methods, which mayinclude credit card information, payment service provider accountinformation, a “Bill Me Later” service provided by PayPal Inc. of SanJose, Calif., debit card information, and/or information related to anyother payment methods known in the art. In some embodiments, merchantsmay limit the types of payment methods that they will accept, and thepayment information retrieved at block 112 may be confirmed asacceptable by the merchant at block 112.

Upon a user selection of the “confirm” selector 214, the method 100proceeds to block 114, where the confirmation selection is transmitted.In one embodiment, the confirmation selection may be transmitted to apayment service provider or payment account provider device. In oneembodiment, the confirmation selection may be transmitted to themerchant device. Additionally, or alternatively, the confirmationselection or another message may be transmitted from the payment serviceprovider to the merchant device. In one embodiment, transmittal of theconfirmation selection may also include transmission of user paymentinformation. For example, if the user has changed payment informationfor a particular transaction from the user's default paymentinformation, such changed payment information may be transmitted uponuser selection of the “Confirm” selector 214.

Referring now to FIG. 2 d, once the confirmation selection istransmitted, the method 100 proceeds to block 116, where the purchase isexecuted, and a confirmation message 216 is displayed in associationwith the information post in the information feed. Executing thepurchase may include, for example, debiting a user's bank account orcharging a user's credit card, based on the user payment information,and may be performed, in one embodiment, by a payment provider deviceand/or payment account provider device. Executing the purchase may alsoinclude recording a transaction with an account provider device, such asa credit card account provider device. Further, executing the purchasemay also include recording the transaction or performing otherprocessing tasks by the merchant device. Thus, for example, the orderedproduct may be dispatched for shipping, and the purchase may be recordedin a reporting database of the merchant. Further, as shown in FIG. 2dand with reference to FIG. 2 c, the additional information (e.g., theproduct information and billing information in FIG. 2c ) displayed inassociation with the information post in the information feed may beremoved, and the user's information feed may be displayed as before theselection of the product, but with the inclusion of the confirmationmessage 216 as part of the information post 204 b.

If, at decision block 110, the user is not authenticated, the method 100proceeds to decision block 116. At decision block 116, a determinationis made by the information feed provider device or other system providerdevice as to whether authentication is required. For example, certainmerchants may require registration and authentication with a paymentservice provider or payment account provider before purchasing aproduct, to reduce fraudulent transactions or due to commercialrelationships between merchants and payment service providers.

Referring now to FIG. 2 e, if authentication is required, the method 100proceeds to block 118. At block 118, user authentication information isrequested. The user authentication information is requested by theinformation feed provider device or other system provider device inassociation with the information post 204 b in the information feed 204.For example, as shown in FIG. 2 e, input boxes 218 a and 218 b for ausername and password, respectively, of a payment service provider orpayment account provider may be displayed below the information post 204b and within the information feed 204, and the user may enter his or herusername and password, and select the “Submit” button 220 to beauthenticated with a payment service provider or payment accountprovider. The authentication information may be transmitted over anetwork to the payment service provider or payment account provider.Following the transmission of user authentication information, themethod 100 proceeds to decision block 120, where it is determinedwhether the authentication with the payment service provider or paymentaccount provider was successful. As is known in the art, a paymentservice provider and/or payment account provider may transmit anauthentication confirmation in response to receiving user authenticationinformation. In some embodiments, the payment service provider orpayment account provider may actually provide the input boxes 218 a and218 b in the information feed 204 at block 118 in order to authenticatethe user, and then inform the information feed provider or other systemprovider if that authentication was successful. If the information feedprovider or other system provider determines that the user'sauthentication with the payment service provider or payment accountprovider is successful, the method 100 proceeds to blocks 112, 114 , and116 to operate substantially as described above. If authentication withthe payment service provider is not successful, the method 100 mayreturn to block 118, and the user may be provided an additionalopportunity or additional opportunities to enter authenticationinformation.

Referring now to FIG. 2 f, if authentication with a payment serviceprovider is not required, the method 100 proceeds to block 122. At block122, user payment information may be requested from the user. In someexamples, the user payment information may be requested as discussedbelow by the information feed provider device, the payment serviceprovider device, a payment account provider device, a merchant device,or other system provider device. As such, the information feed providermay provide access to the information feed 204 to other entities (e.g.,the payment service provider device, a payment account provider device,a merchant device) to retrieve user payer information. The user paymentinformation may be requested in association with the information post inthe information feed. For example, as shown in FIG. 2 f, an accountnumber and billing name and address may be requested from a user usinginput boxes 222 a and 222 b. Other user payment information may also oralternatively be requested, such as a credit card number and expirationdate, bank routing and account number, or any other payment information.A “Confirm” button or selector 224 may also be displayed. Upon selectionof the “Confirm” button or selector 224, the method 100 proceeds toblock 124, where the user payment information is transmitted. Asdescribed above, user payment information may be transmitted to apayment service provider, a payment account provider, a merchant, and/orother system provider devices. Referring now to FIG. 2 d, the method 100then proceeds to block 116 as described above, where the purchase may beexecuted and a confirmation message displayed. In some embodiments inwhich the user does not have an account with the payment serviceprovider, merchant, or other system provider, after the purchase isexecuted and the confirmation message is displayed, the user may beprovided an option to create an account with the payment serviceprovider, merchant, or other system provider with the information usedto make the purchase during the method 100.

As described herein, the process of purchasing the product, includingthe display of product information, retrieval of user paymentinformation, and the completion of the purchase itself, may occur withthe involvement or assistance of a merchant. Accordingly, the merchantremains the merchant of record, and thus the merchant can accuratelytrack products sold for reporting, inventory management, and othertasks.

In one embodiment, a user of the information feed provider may becompensated for mentioning a product in an information post. As oneexample, the product link included in the information post posted by theuser may include additional information identifying the user posting theinformation post. If a transaction is successfully completed based onthe product link posted by the user in the information post, an accountof the user's (for example, the user's account with the merchant) may becredited a certain amount, to provide an incentive to the user to postsimilar information posts. If the user's information post issubsequently re-posted by other users (e.g., retweeted), the user may becredited for purchases that arise as a result of such re-posting.

Thus, systems and methods have been described that provide for purchasesof products to be conducted completely in-line with a user's informationfeed. A product reference to a product in an information post providedin an information feed is provided or made selectable by a user of thatinformation feed to have information about that product displayed inassociation with that information post/information feed, and allows thatuser to select that product for purchase without leaving thatinformation feed. Furthermore, from the user's perspective, every aspectof the purchase of that product may be completed within the informationfeed, including provision of and/or review of user payment information,confirmation of the purchase, and/or variety of other purchasing aspectsknown in the art. As such, purchases of products references in aninformation post on an information feed no longer require the user toopen a separate web browser application, or navigate to a separatewebsite, in order to purchase a product referenced in the informationfeed.

Referring now to FIG. 3, an embodiment of a network-based system 300 forimplementing one or more processes described herein is illustrated. Asshown, network-based system 300 may comprise or implement a plurality ofservers and/or software components that operate to perform variousmethodologies in accordance with the described embodiments. Exemplaryservers may include, for example, stand-alone and enterprise-classservers operating a server OS such as a MICROSOFT® OS, a UNIX® OS, aLINUX® OS, or other suitable server-based OS. It can be appreciated thatthe servers illustrated in FIG. 3 may be deployed in other ways and thatthe operations performed and/or the services provided by such serversmay be combined or separated for a given implementation and may beperformed by a greater number or fewer number of servers. One or moreservers may be operated and/or maintained by the same or differententities.

The embodiment of the networked system 300 illustrated in FIG. 3includes a plurality of payer devices 302, a plurality of merchantdevices 304, a payment service provider device 306, an account providerdevices 307, a system provider device 308, and/or an information feedprovider device 309, in communication over a network 310. Any of thepayer devices 302 may be the payer device 200 operated by the users,discussed above. The merchant devices 304 may be the merchant devicesdiscussed above and may be operated by the merchants discussed above.The payment service provider device 306 may be the payment serviceprovider devices discussed above and may be operated by a paymentservice provider such as, for example, PayPal Inc. of San Jose, Calif.The account provider devices 307 may be the account provider devicesdiscussed above and may be operated by the account providers discussedabove such as, for example, credit card account providers, bank accountproviders, savings account providers, and a variety of other accountproviders known in the art. The system provider device 308 may be thesystem provider devices discussed above and may be operated by thesystem providers discussed above. The information feed provider devices309 may be information feed provider devices discussed above and may beoperated by the information feed providers discussed above.

The payer devices 302, merchant devices 304, payment service providerdevice 306, account provider device 308, system provider device 308,and/or information feed provider device 309 may each include one or moreprocessors, memories, and other appropriate components for executinginstructions such as program code and/or data stored on one or morecomputer readable mediums to implement the various applications, data,and steps described herein. For example, such instructions may be storedin one or more computer readable mediums such as memories or datastorage devices internal and/or external to various components of thesystem 300, and/or accessible over the network 310.

The network 310 may be implemented as a single network or a combinationof multiple networks. For example, in various embodiments, the network310 may include the Internet and/or one or more intranets, landlinenetworks, wireless networks, and/or other appropriate types of networks.

The payer device 302 may be implemented using any appropriatecombination of hardware and/or software configured for wired and/orwireless communication over network 310. For example, in one embodiment,the payer device 302 may be implemented as a personal computer of a userin communication with the Internet. In other embodiments, the payerdevice 302 may be a smart phone, personal digital assistant (PDA),laptop computer, and/or other types of computing devices.

The payer device 302 may include one or more browser applications whichmay be used, for example, to provide a convenient interface to permitthe payer to browse information available over the network 310. Forexample, in one embodiment, the browser application may be implementedas a web browser configured to view information available over theInternet.

The payer device 302 may also include one or more toolbar applicationswhich may be used, for example, to provide user-side processing forperforming desired tasks in response to operations selected by thepayer. In one embodiment, the toolbar application may display a userinterface in connection with the browser application.

The payer device 302 may further include other applications as may bedesired in particular embodiments to provide desired features to thepayer device 302. In particular, the other applications may include apayment application for payments assisted by a payment service providerthrough the payment service provider device 306. The other applicationsmay also include security applications for implementing user-sidesecurity features, programmatic user applications for interfacing withappropriate application programming interfaces (APIs) over the network310, or other types of applications. Email and/or text applications mayalso be included, which allow the payer to send and receive emailsand/or text messages through the network 310. Information feed providerapplications may also be included, which allow the payer or user toaccess an information feed provider as discussed herein. The payerdevice 302 includes one or more user and/or device identifiers which maybe implemented, for example, as operating system registry entries,cookies associated with the browser application, identifiers associatedwith hardware of the payer device 302, or other appropriate identifiers,such as a phone number. In one embodiment, the user identifier may beused by the payment service provider device 306 and/or account providerdevice 307 to associate the user with a particular account as furtherdescribed herein. In one embodiment, the user identifier may be used toview information posts, as described herein.

The merchant device 304 may be maintained, for example, by aconventional or on-line merchant, conventional or digital goods seller,individual seller, and/or application developer offering variousproducts and/or services in exchange for payment to be receivedconventionally or over the network 310. In this regard, the merchantdevice 304 may include a database identifying available products and/orservices (e.g., collectively referred to as items) which may be madeavailable for viewing and purchase by the payer.

The merchant device 304 also includes a checkout application which maybe configured to facilitate the purchase by the payer of items. Thecheckout application may be configured to accept payment informationfrom the user through the payer device 302, the account provider throughthe account provider device 307, and/or from the payment serviceprovider through the payment service provider device 306 over thenetwork 310.

Referring now to FIG. 4, an embodiment of a payer device 400 isillustrated. The payer device 400 may be the payer devices 200 and/or302. The payer device 400 includes a chassis 402 having a display 404and an input device including the display 404 and a plurality of inputbuttons 406. The payer device 400 further includes a camera 408 and oneor more audio input/output devices (e.g., microphones, speakers) 410.One of skill in the art will recognize that the payer device 400 is aportable or mobile phone including a touch screen input device and aplurality of input buttons that allow the functionality discussed abovewith reference to the method 100. However, a variety of otherportable/mobile payer devices and/or desktop payer devices may be usedin the method 100 without departing from the scope of the presentdisclosure.

Referring now to FIG. 5, a further embodiment of a payer device 500 isillustrated. The payer device 400 may be the payer devices 200 and/or302. The payer device 500 includes a chassis 502 having a display 504and an input device including the display 504. The payer device 500 mayalso include an input button 406 and one or more audio input/outputdevice 508 (e.g. microphones, speakers). One of skill in the art willrecognize that the payer device 500 is a portable or mobile table deviceincluding a touch screen input device and a plurality of input buttonsthat allow the functionality discussed above with reference to themethod 100. However, a variety of other portable/mobile payer devicesand/or desktop payer devices may be used in the method 100 withoutdeparting from the scope of the present disclosure.

Referring now to FIG. 6, an embodiment of a computer system 600 suitablefor implementing, for example, the payer device 200, the payer device302, the payer device 400, the payer device 500, the merchant devices304, the payment service provider device 306, the account providerdevice 307, the system provider device 308, and/or the information feedprovider device 309, is illustrated. It should be appreciated that otherdevices utilized by payers, merchants, payment service providers,account providers, system providers, and information feed providers inthe system discussed above may be implemented as the computer system 600in a manner as follows.

In accordance with various embodiments of the present disclosure,computer system 600, such as a computer and/or a network server,includes a bus 602 or other communication mechanism for communicatinginformation, which interconnects subsystems and components, such as aprocessing component 604 (e.g., processor, micro-controller, digitalsignal processor (DSP), etc.), a system memory component 606 (e.g.,RAM), a static storage component 608 (e.g., ROM), a disk drive component610 (e.g., magnetic or optical), a network interface component 612(e.g., modem or Ethernet card), a display component 614 (e.g., CRT orLCD), an input component 618 (e.g., keyboard, keypad, or virtualkeyboard), a cursor control component 620 (e.g., mouse, pointer, ortrackball), a location determination component 622 (e.g., a GlobalPositioning System (GPS) device as illustrated, a cell towertriangulation device, and/or a variety of other location determinationdevices known in the art), and/or a camera device 623. In oneimplementation, the disk drive component 610 may comprise a databasehaving one or more disk drive components.

In accordance with embodiments of the present disclosure, the computersystem 600 performs specific operations by the processor 604 executingone or more sequences of instructions contained in the memory component606, such as described herein with respect to the payer devices 200,302, 400 and 500, the merchant device(s) 304, the payment serviceprovider device 306, the account provider device(s) 307, the systemprovider device 308, and/or the information feed provider device 309.Such instructions may be read into the system memory component 606 fromanother computer readable medium, such as the static storage component608 or the disk drive component 610. In other embodiments, hard-wiredcircuitry may be used in place of or in combination with softwareinstructions to implement the present disclosure.

Logic may be encoded in a computer readable medium, which may refer toany medium that participates in providing instructions to the processor604 for execution. Such a medium may take many forms, including but notlimited to, non-volatile media, volatile media, and transmission media.In one embodiment, the computer readable medium is non-transitory. Invarious implementations, non-volatile media includes optical or magneticdisks, such as the disk drive component 610, volatile media includesdynamic memory, such as the system memory component 606, andtransmission media includes coaxial cables, copper wire, and fiberoptics, including wires that comprise the bus 602. In one example,transmission media may take the form of acoustic or light waves, such asthose generated during radio wave and infrared data communications.

Some common forms of computer readable media includes, for example,floppy disk, flexible disk, hard disk, magnetic tape, any other magneticmedium, CD-ROM, any other optical medium, punch cards, paper tape, anyother physical medium with patterns of holes, RAM, PROM, EPROM,FLASH-EPROM, any other memory chip or cartridge, carrier wave, or anyother medium from which a computer is adapted to read. In oneembodiment, the computer readable media is non-transitory.

In various embodiments of the present disclosure, execution ofinstruction sequences to practice the present disclosure may beperformed by the computer system 600. In various other embodiments ofthe present disclosure, a plurality of the computer systems 600 coupledby a communication link 624 to the network 310 (e.g., such as a LAN,WLAN, PTSN, and/or various other wired or wireless networks, includingtelecommunications, mobile, and cellular phone networks) may performinstruction sequences to practice the present disclosure in coordinationwith one another.

The computer system 600 may transmit and receive messages, data,information and instructions, including one or more programs (i.e.,application code) through the communication link 624 and the networkinterface component 612. The network interface component 612 may includean antenna, either separate or integrated, to enable transmission andreception via the communication link 624. Received program code may beexecuted by processor 604 as received and/or stored in disk drivecomponent 610 or some other non-volatile storage component forexecution.

Referring now to FIG. 7, an embodiment of a system provider devicedevice 700 is illustrated. In an embodiment, the device 700 may be theinformation feed provider device 309 and/or the system provider device308 discussed above. The device 700 includes a communication engine 702that is coupled to the network 310 and to an information feed productpurchasing engine 704 that is coupled to a database 706. Thecommunication engine 702 may be software or instructions stored on acomputer-readable medium that allows the device 700 to send and receiveinformation over the network 310. The information feed productpurchasing engine 704 may be software or instructions stored on acomputer-readable medium that is operable to display an information feedincluding an information post that references a product, receive aselection of the reference product, retrieve product information for theselected product, display the product information in association withthe information post in the information feed, receive a selection of apurchase selector, determine whether a user is authenticated, retrieveand display user payment information in association with an informationpost in an information feed, transmit confirmation and user paymentinformation, execute a purchase, display a confirmation in associationwith an information post in an information feed, determine whether userauthentication is required, request user authentication in associationwith an information post in an information feed, determine whetherauthentication is successful, request user payment information inassociation with an information post in an information feed, transmituser payment information, and/or provide any of the other functionalitythat is discussed above. While the database 706 has been illustrated aslocated in the payment provider device 700, one of skill in the art willrecognize that it may be connected to the information feed productpurchasing engine 704 through the network 310 without departing from thescope of the present disclosure.

Where applicable, various embodiments provided by the present disclosuremay be implemented using hardware, software, or combinations of hardwareand software. Also, where applicable, the various hardware componentsand/or software components set forth herein may be combined intocomposite components comprising software, hardware, and/or both withoutdeparting from the scope of the present disclosure. Where applicable,the various hardware components and/or software components set forthherein may be separated into sub-components comprising software,hardware, or both without departing from the scope of the presentdisclosure. In addition, where applicable, it is contemplated thatsoftware components may be implemented as hardware components andvice-versa.

Software, in accordance with the present disclosure, such as programcode and/or data, may be stored on one or more computer readablemediums. It is also contemplated that software identified herein may beimplemented using one or more general purpose or specific purposecomputers and/or computer systems, networked and/or otherwise. Whereapplicable, the ordering of various steps described herein may bechanged, combined into composite steps, and/or separated into sub-stepsto provide features described herein.

The foregoing disclosure is not intended to limit the present disclosureto the precise forms or particular fields of use disclosed. As such, itis contemplated that various alternate embodiments and/or modificationsto the present disclosure, whether explicitly described or impliedherein, are possible in light of the disclosure. For example, the aboveembodiments have focused on merchants and payers; however, a payer orconsumer can pay, or otherwise interact with any type of recipient,including charities and individuals. The payment does not have toinvolve a purchase, but may be a loan, a charitable contribution, agift, etc. Thus, payee as used herein can also include charities,individuals, and any other entity or person receiving a payment from apayer. Having thus described embodiments of the present disclosure,persons of ordinary skill in the art will recognize that changes may bemade in form and detail without departing from the scope of the presentdisclosure. Thus, the present disclosure is limited only by the claims.

What is claimed is:
 1. A system, comprising: a non-transitory memory;and one or more hardware processors coupled to the non-transitory memoryand configured to execute instructions from the non-transitory memory tocause the system to perform operations comprising: determining aninformation feed including a plurality of information posts, wherein afirst information post of the plurality of information posts includes animage; analyzing the image included in the first information post toidentify a referenced product included in the image; generating aselectable electronic link for the referenced product; providing,through a network for display on a user device, the information feedthat includes the first information post with the selectable electroniclink included in the first information post; receiving, through thenetwork from the user device, a selection of the selectable electroniclink; and causing, in response to receiving the selection of theselectable electronic link through the network from the user device, apurchase of the referenced product.
 2. The system of claim 1, whereinthe operations further comprise: retrieving referenced productinformation for the reference product; and providing, through thenetwork for display on the user device, the referenced productinformation in association with the first information post in theinformation feed.
 3. The system of claim 1, wherein the operationsfurther comprise: identifying a user that is associated with the userdevice; retrieving, automatically in response to identifying the user,user payment information for the user; and providing, through thenetwork for display on the user device, the user payment information inassociation with the information post in the information feed.
 4. Thesystem of claim 1, wherein the operations further comprise: providing,through the network for display on the user device, a purchase selectorin association with the information post in the information feed; andreceiving, through the network from the user device, a purchaseconfirmation through an input provided using the purchase selector,wherein the purchase of the referenced product is caused in response toreceiving the purchase confirmation.
 5. The system of claim 1, whereinthe operations further comprise: providing, through the network fordisplay on the user device, payment information inputs in associationwith the first information post in the information feed; receiving,through the payment information inputs, user payment information; andcausing the purchase of the referenced product using the user paymentinformation.
 6. The system of claim 1, wherein the providing theinformation feed that includes the first information post with theselectable electronic link included in the first information postfurther includes: providing the image as the selectable link.
 7. Amethod for providing for the purchase of products in an informationfeed, comprising: determining, by at least one system provider device,an information feed including a plurality of information posts, whereina first information post of the plurality of information posts includesan image; analyzing, by the at least one system provider device, theimage included in the first information post to identify a referencedproduct included in the image; generating, by the at least one systemprovider device, a selectable electronic link for the referencedproduct; providing, by the at least one system provider device through anetwork for display on a user device, the information feed that includesthe first information post with the selectable electronic link includedin the first information post; receiving, by the at least one systemprovider device through the network from the user device, a selection ofthe selectable electronic link; and causing, by the at least one systemprovider device in response to receiving the selection of the selectableelectronic link through the network from the user device, a purchase ofthe referenced product.
 8. The method of claim 7, further comprising:retrieving, by the at least one system provider device, referencedproduct information for the reference product; and providing, by the atleast one system provider device through the network for display on theuser device, the referenced product information in association with thefirst information post in the information feed.
 9. The method of claim7, further comprising: identifying, by the at least one system providerdevice, a user that is associated with the user device; retrieving, bythe at least one system provider device automatically in response toidentifying the user, user payment information for the user; andproviding, by the at least one system provider device through thenetwork for display on the user device, the user payment information inassociation with the information post in the information feed.
 10. Themethod of claim 7, further comprising: providing, by the at least onesystem provider device through the network for display on the userdevice, a purchase selector in association with the information post inthe information feed; and receiving, by the at least one system providerdevice through the network from the user device, a purchase confirmationthrough an input provided using the purchase selector, wherein thepurchase of the referenced product is caused in response to receivingthe purchase confirmation.
 11. The method of claim 7, furthercomprising: providing, by the at least one system provider devicethrough the network for display on the user device, payment informationinputs in association with the first information post in the informationfeed; receiving, by the at least one system provider device through thepayment information inputs, user payment information; and causing, bythe at least one system provider device, the purchase of the referencedproduct using the user payment information.
 12. The method of claim 7,further comprising: providing, by the at least one system providerdevice through the network for display on the user device, anauthentication information request in association with the informationpost in the information feed; and receiving, by the at least one systemprovider device through the network from user device, authenticationinformation through at least one input provided using the authenticationinformation request.
 13. The method of claim 7, wherein the providingthe information feed that includes the first information post with theselectable electronic link included in the first information postfurther includes: providing, by the at least one system provider device,the image as the selectable link.
 14. A non-transitory machine-readablemedium having stored thereon machine-readable instructions executable tocause a machine to perform operations comprising: determining aninformation feed including a plurality of information posts, wherein afirst information post of the plurality of information posts includes animage; analyzing the image included in the first information post toidentify a referenced product included in the image; generating aselectable electronic link for the referenced product; providing,through a network for display on a user device, the information feedthat includes the first information post with the selectable electroniclink included in the first information post; receiving, through thenetwork from the user device, a selection of the selectable electroniclink; and causing, in response to receiving the selection of theselectable electronic link through the network from the user device, apurchase of the referenced product.
 15. The non-transitorymachine-readable medium of claim 14, wherein the operations furthercomprise: retrieving referenced product information for the referenceproduct; and providing, through the network for display on the userdevice, the referenced product information in association with the firstinformation post in the information feed.
 16. The non-transitorymachine-readable medium of claim 14, wherein the operations furthercomprise: identifying a user that is associated with the user device;retrieving, automatically in response to identifying the user, userpayment information for the user; and providing, through the network fordisplay on the user device, the user payment information in associationwith the information post in the information feed.
 17. Thenon-transitory machine-readable medium of claim 14, wherein theoperations further comprise: providing, through the network for displayon the user device, a purchase selector in association with theinformation post in the information feed; and receiving, through thenetwork from the user device, a purchase confirmation through an inputprovided using the purchase selector, wherein the purchase of thereferenced product is caused in response to receiving the purchaseconfirmation.
 18. The non-transitory machine-readable medium of claim14, wherein the operations further comprise: providing, through thenetwork for display on the user device, payment information inputs inassociation with the first information post in the information feed;receiving, through the payment information inputs, user paymentinformation; and causing the purchase of the referenced product usingthe user payment information.
 19. The non-transitory machine-readablemedium of claim 14, wherein the operations further comprise: providing,through the network for display on the user device, an authenticationinformation request in association with the information post in theinformation feed; and receiving, through the network from user device,authentication information through at least one input provided using theauthentication information request.
 20. The non-transitorymachine-readable medium of claim 14, wherein the providing theinformation feed that includes the first information post with theselectable electronic link included in the first information postfurther includes: providing the image as the selectable link.